Digital Marketing and Computer Science (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

COMPUTER SCIENCE

Computer Science is about fresh thinking, new opportunities, and innovative ideas that impact every aspect of society. This dynamic Computer Science degree reflects the subject’s versatility by covering a wide range of topics, including networks, robotics, the Internet, mobile and embedded computing, and cutting-edge technologies such as Artificial Intelligence, Virtual Reality, and Augmented Reality.

Through this Computer Science course, you will gain practical skills highly valued by industry, such as programming in C, C++, Java, Lua, Python, JavaScript, and C#. You will also explore the social and ethical questions raised by computer science, alongside its versatility, demand, and earning potential in the modern workplace.

The Computer Science degree is intellectually challenging yet highly creative. You will be supported by research-active staff with diverse expertise, ensuring a rich curriculum that offers multiple approaches and areas of study. With close academic and practical support, you will develop the knowledge and skills needed to shape the future of technology.

If you are inventive, enthusiastic, and eager to make a difference, this Computer Science degree will prepare you for a rewarding career in one of the most influential and in-demand fields today.