Digital Marketing and Contemporary Craft

DIGITAL MARKETING

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

CONTEMPORARY CRAFT BA (HONS)

BA Contemporary Craft is an exciting interdisciplinary Major which focuses on hands-on, experimental designing and making. We aim to create a supportive community where emerging makers and designers can realise their creative potential. This will result in the creation of specialist craft works, innovative collaborative projects and new professional directions.

The combination of specialist facilities (metal, ceramics, textile and digital), dedicated tutoring and technical expertise make Liverpool Hope University an inspiring place to study. You will be encouraged to experience materials, to share practice, process and aspiration. 
Masterclasses, lectures and group seminars will guide you through core themes, which include: the joy of making, materiality and sustainability, personal directions, craft and equality, collaboration and craft identities.

We have a strong emphasis on professional practice and employability. Supported by university partnerships across Liverpool and North West institutions, charities, communities, business and industry, you will work on live projects, undertake work experience and have the opportunity to undertake a placement year.

A Contemporary Craft graduate can confidently work in diverse careers, including craft/design practitioner, community practitioner, creative producer, curator retail buyer, product merchandising, teaching & postgraduate research, Creative and Social Media Visualiser.

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