Digital Marketing and Contemporary Craft (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

CONTEMPORARY CRAFT BA (HONS)

BA Contemporary Craft is an exciting interdisciplinary Major which focuses on hands-on, experimental designing and making. We aim to create a supportive community where emerging makers and designers can realise their creative potential. This will result in the creation of specialist craft works, innovative collaborative projects and new professional directions.

The combination of specialist facilities (metal, ceramics, textile and digital), dedicated tutoring and technical expertise make Liverpool Hope University an inspiring place to study. You will be encouraged to experience materials, to share practice, process and aspiration. 
Masterclasses, lectures and group seminars will guide you through core themes, which include: the joy of making, materiality and sustainability, personal directions, craft and equality, collaboration and craft identities.

We have a strong emphasis on professional practice and employability. Supported by university partnerships across Liverpool and North West institutions, charities, communities, business and industry, you will work on live projects, undertake work experience and have the opportunity to undertake a placement year.

A Contemporary Craft graduate can confidently work in diverse careers, including craft/design practitioner, community practitioner, creative producer, curator retail buyer, product merchandising, teaching & postgraduate research, Creative and Social Media Visualiser.

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