Digital Marketing and Digital Creativity

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

DIGITAL CREATIVITY

This Digital Creativity course helps students blend traditional art with modern technology. It covers fields like gaming, graphic design, music, and dance. The course shows how artists use new digital tools. They find fresh ways to express creativity, called ‘Creative Convergence’. It aligns with the teaching and research interests of staff in Music, Performance, Visual Arts, and Computer Science.

You will learn to use various technologies and complete assessed projects. These projects may include motion capture, haptic feedback, interaction design, data sonification and visualisation, animation, sound design, and coding for creative purposes.

Practical seminars will serve as labs where you can experiment with these technologies and build your skills. You will work towards a unique practice suitable for the digital creative sector. Lectures will give you a theoretical base. This will help you critically position your work. Student-led discussions in tutorials will support this learning. The lecture content will also enhance your understanding of practical applications. In your first year, you will meet key practitioners and explore how digital technologies expand the creative potential of traditional art forms.