Digital Marketing and Film & Visual Culture

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

FILM & VISUAL CULTURE

Want an exciting career in the creative industries? The Film and Visual Culture course at Liverpool Hope University is perfect for you. Explore how film and media shape society! This degree blends practice and theory, allowing you to work creatively in film, photography, and animation.

The course combines creative and critical skills. You’ll get hands-on experience in filmmaking, screenwriting, photography, and animation. On the critical side, you'll explore film history and theory. You'll see how cinema reflects and challenges social and political issues.

Graduating with a Film and Visual Culture degree gives you strong skills. You'll be ready for many jobs in the creative industries.

The Film and Visual Culture course is taught by leading scholars and practitioners who work closely with you to refine your skills. You’ll enjoy great library resources, top-notch studio spaces, and access to lots of practical equipment.

Highlights of the course include:

- Regular visits from industry experts to support employability

- Course trips to regional film and culture festivals

- Study in Liverpool, one of the UK’s most filmed-in cities outside London

- Partnerships with local organisations including Toxteth TV and FACT

Choosing the Film and Visual Culture course gives you the knowledge and skills to succeed in creative fields. You'll also gain valuable professional insight.