Digital Marketing and Media & Communications

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

MEDIA & COMMUNICATION

Liverpool is a vibrant city of culture and a hub of media creativity and innovation, and is an ideal location to pursue your studies in Media and Communication. This is an exciting and important time to study Media and Communication, as the impact of the media on society has never been greater or changing at so rapid a pace.

At Liverpool Hope, we will support you in developing a deeper understanding of the media’s relationship to society, history, culture, power, and industry. The course will encourage you to look at digital and social media from new perspectives, analysing how they have disrupted traditional ways of communicating and interacting with the world around us. And it will challenge you to become an adaptable, independent, and professional communicator: someone who can develop original ideas and produce creative journalistic, digital and social media content to deliver on them.

The course is designed to help you become an industry leader who is equipped to take on the critical task of working towards a trustworthy, ethical media. You will gain advanced skills in professional journalistic, digital and social media communication across a variety of platforms, while also developing transferable skills in critical analysis and creative practice that will prepare you for a wide range of careers. Our curriculum is taught by tutors with international reputations for world leading research and who have industry experience in their own practice traditions, including journalism and digital and social media communication.