Digital Marketing and Media & Communications

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

MEDIA & COMMUNICATION

Liverpool is a lively city rich in culture and a centre for media creativity. It’s a great place to study Media and Communication. This is an exciting time to explore this field, as media's impact on society is rapidly growing.

At Liverpool Hope, we will help you understand how media connects to society, history, culture, and industry. The course will encourage you to view digital and social media in new ways. You’ll analyse how these platforms have changed traditional communication, and will learn to be an adaptable and professional communicator. You’ll develop original ideas and create engaging journalistic, digital, and social media content.

The Media and Communication course aims to prepare you as an industry leader focused on building trustworthy and ethical media. You will gain advanced skills in journalistic, digital, and social media communication. You'll also gain transferable skills in critical analysis and creative practice for many careers. Our curriculum is taught by experienced tutors known for their research and industry expertise in journalism and digital communication.