Digital Marketing and Musical Theatre

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

MUSICAL THEATRE

Liverpool is a vibrant city, tapping into the momentum and energy of a diverse creative scene and a thriving theatrical community. Musical theatre continues to play an integral role in its ever-changing theatrical landscape, and our students benefit from experiencing national touring musical productions at the renowned The Empire Theatre as well as international events such as the Eurovision Song Contest.

This degree focuses on the practical study of musical theatre, underpinned by theoretical analysis of the genre through the eras. Your studies will incorporate vocal training, acting skills and dance technique, combined to develop you as a fully-rounded performer and realise your individual potential.  

The aim of the musical theatre course at Hope is to create an ensemble theatre company, helping to develop your professional practice and awareness. Through the study of musical theatre history, you will develop your understanding of the genre, and explore a wide range of musical styles and repertoire, in both an individual and ensemble setting. This is also supported by weekly 1-1 singing lessons, in which you will strengthen and develop your vocal technique, as well as learning about the importance of vocal health. Your practical work is supported by weekly tutorials and lectures to assist in the development of your academic writing and analytical skills.

The course is led by a team of Musical Theatre specialists, who have first-hand production and performance experience - both in the West End and regional theatres - ensuring our students receive up-to-the-minute insights and guidance, as well as the opportunity to work with external professionals.