Digital Marketing and Philosophy & Ethics

DIGITAL MARKETING

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

PHILOSOPHY & ETHICS

Philosophy and Ethics explores the big questions of life and morality: on what basis do we judge things good or evil? It challenges you to examine your assumptions, opinions and worldview. Do we need to believe in God for life to have meaning – or have the arguments for the existence of God broken down? What does it mean to be human? Do we have free will, or is our life completely determined?

Through close attention to the primary texts of philosophers such as Plato, Aquinas, Descartes, Hume, Kant and Nietzsche, our Philosophy and Ethics degree will help you learn to analyse and evaluate arguments, and to compose and communicate your own ideas in a reasoned way. You will have a grounding in the foundational questions of philosophy. As you progress, you will look in depth at philosophy of religion, political philosophy, applied ethics and issues of human personhood, artificial intelligence, ecology and animality.

Liverpool is a great place to study philosophy: the city famously wears its heart on its sleeve, and is home to a rich web of cultures that explore the human condition through humour, art and performance. The Liverpool Hope team has developed a programme that aims to be contemporary and timely, especially in the field of applied ethics. And in a city that has been riven with sectarian strife in its past, the innovative approaches that the team takes to thinking about religion in the modern world are highly topical. 

This degree will help you to develop your professional capacity by equipping you with the intellectual skills and perspectives needed to face the ethical and ideological challenges of the contemporary world. Such skills are essential for careers that require you to grasp with complex and often conflicting ideas across a whole range of professions.