Digital Marketing and Sociology

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

SOCIOLOGY

Sociology is the study of how society is organised. It looks at how this organization influences individual attitudes and behaviors. It also examines the impact on social relationships within and between societies. Sociology studies both the current state of the social world and its changes. It explores how people can create positive change.

This degree promotes critical thinking on key issues. These include inequalities, climate change, feminism, social media, AI, racism, poverty, and social justice. You will gain the knowledge and skills to become a change-maker.

Our Sociology degree combines social theory, research methods, and comparisons of different societies. It helps you question common-sense assumptions by addressing personal, local, national, and global issues. You'll gain real-world experience in applying theory and using research methods. You can also focus on social issues that interest you through individual projects.

In line with Liverpool Hope’s commitment to social justice, Sociology seeks to understand modern social issues. It challenges conventional wisdom and emphasises the need for change. Graduates can pursue careers in various industries that require strong interpersonal, research, and creative skills.