Digital Marketing and Sport & Physical Education

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

SPORT & PHYSICAL EDUCATION

Our Sport and Physical Education degree gives you deep knowledge of how sport, physical education, and activity affect individuals and society. You will explore the impact of sport at various levels, from grassroots to elite. This includes individual, team, organisational, and community aspects. You’ll explore these topics using both practical and theoretical methods. Areas include:

- Sport psychology

- Performance and technique

- Sport analysis

- Sport management

- Sociology

- History

- Coaching science

At Liverpool Hope University, you gain practical and theoretical skills based on solid research. You will explore various principles and practices in different sports. The Sport and Physical Education degree covers important topics. These include applied and theoretical sport psychology, performance, technique, and management. It also touches on sociology and coaching science.

Throughout your studies, you’ll examine how sport, physical education, and activity influence individuals and society. You’ll also discuss ethical issues related to competition, participation, health, and well-being. Your instructors are experts in their fields and published academics. You will have full access to our advanced Health Science Building and Sports Complex, featuring research spaces, teaching labs, a strength and conditioning suite, and a fitness centre.