Digital Marketing and Drama

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

DRAMA

Explore performance in the heart of the city of Liverpool. Learn about the origins of drama and develop your skills in making new work.

Liverpool Hope’s creative community is internationally renowned and world-leading in drama research and practice. You will develop your acting skills, your ability to facilitate drama sessions, as well as improving your critical writing skills. We make use of the many theatre venues in Liverpool, from the traditional Everyman/Playhouse to the experimental Tate Liverpool as well as our own Capstone Theatre, several well-equipped studio theatre spaces dedicated for student use, and our very own Hope Theatre Company – of which you could play a part.

Throughout your time at Liverpool Hope, you will be asked to explore drama in relation to your own skills and interests, helping you to understand the critical place of drama in the 21^st-century. Our motto is to ‘educate in the round’, meaning you will develop transferrable social skills to take to future employers and make a difference in the workplace.