Digital Marketing and Drama (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

DRAMA

Explore performance in the heart of Liverpool with a drama degree that develops your creativity and critical skills. This drama course introduces the origins of drama while supporting you in making new work and refining your own artistic practice.

As part of Liverpool Hope’s renowned creative community, you will enhance your acting abilities, learn to facilitate drama sessions, and strengthen your critical writing. The drama degree makes use of Liverpool’s rich theatre venues, from the Everyman and Playhouse to Tate Liverpool, alongside dedicated studio spaces, the Capstone Theatre, and the Hope Theatre Company.

Throughout the drama course, you will explore drama in relation to your own interests and understand its critical role in the 21st century. With an emphasis on transferable skills, the drama degree prepares you to contribute meaningfully to future careers while making an impact through performance.