Digital Marketing and Drama (with Foundation Year)

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

DRAMA

Explore performance in the heart of the city of Liverpool. Learn about the origins of drama and develop your skills in making new work.

Liverpool Hope’s creative community is internationally renowned and world-leading in drama research and practice. You will develop your acting skills, your ability to facilitate drama sessions, as well as improving your critical writing skills. We make use of the many theatre venues in Liverpool, from the traditional Everyman/Playhouse to the experimental Tate Liverpool as well as our own Capstone Theatre, several well-equipped studio theatre spaces dedicated for student use, and our very own Hope Theatre Company – of which you could play a part.

Throughout your time at Liverpool Hope, you will be asked to explore drama in relation to your own skills and interests, helping you to understand the critical place of drama in the 21^st-century. Our motto is to ‘educate in the round’, meaning you will develop transferrable social skills to take to future employers and make a difference in the workplace.