Digital Marketing and English Language (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

ENGLISH LANGUAGE

The English Language degree at Liverpool Hope University offers the opportunity to explore the structures, histories, and uses of language in one of the UK’s most linguistically diverse cities. From Liverpool’s distinctive accents and dialects to the bilingual heritage of Chinatown and the Viking influences of the Wirral, the region provides a rich and vibrant backdrop for studying language.

This English Language course equips you with critical, analytical, and digital skills that are valued by employers worldwide. You will study in small groups with international scholars from diverse fields of linguistics, engage with Liverpool’s cultural institutions, and have access to Special Collections, which house rare books and manuscripts dating back to the ninth century.

As part of the English Language degree, students conduct independent research on topics ranging from AI-generated prose to political speech analysis and the history of words. Graduates pursue careers in journalism, law, policing, teaching, education, and postgraduate study, supported by a strong focus on employability, ethics, and sustainability.

Hear from one of our English Language students.