Digital Marketing and English Language (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

ENGLISH LANGUAGE

*This course is open for 2026 entry only

Are you interested in exploring language, becoming a writer, linguist or just in saving the world one word at a time?

Liverpool is truly one of the best locations you could think of, if you want to study language and its structures, and it’s not just thanks to its trademark accents and dialects. Whether it’s the bilingual signs of the first Chinatown in Europe or the Viking heritage of the Wirral, the region’s rich and complex history of languages and cultures interacting with each other creates a vibrant multilingual and multicultural landscape.
 
Our graduates have built a range of interesting careers in journalism, the legal profession, police, teaching and education, as well as going on to study at postgraduate level, courses such as teaching English to speakers of other languages or law conversion courses.
 
Our students have conducted their own final-year research in areas as diverse as the influence of autism on language acquisition in children, the language of AI-written prose, computer-mediated analyses of political speeches, the history of words for madness and many others.
 
Our language programme builds on the links with Liverpool’s cultural institutions and benefits from a unique blend of expertise of international scholars from different fields of linguistics. We pride ourselves on our:

- small-group teaching with a close personal connection to our students, helping them develop and pursue their own academic interests;

- focus on the development of critical, analytical and digital skills that are favoured by employers around the world;

- access to Special Collections, home to over 75,000 printed materials and complemented by an environmentally controlled vault that houses rare books and manuscripts from as early as the ninth century;

- commitment to helping students develop employability skills and plan for future careers;

- strong commitment to ethics and sustainability, exploring language as a tool that can change the world for better or for worse.

At Liverpool Hope University, you will become a linguist prepared to unravel the complexities of language, promote cross-cultural awareness, amplify unheard voices, and use language imaginatively to make our shared world more inclusive and environmentally sound.

Hear from one of our English Language students.