Digital Marketing and Film & Visual Culture (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

FILM & VISUAL CULTURE

If you want an exciting career in the creative industries, but also want to understand the role that Film and Visual Culture plays in wider society, studying at Liverpool Hope is the right choice for you. Film and Visual Culture is an intellectually stimulating degree that combines practice and theory, giving you the opportunity to both create and analyse a range of cultural texts - from fiction film and documentary to photography and animation.

This degree is underpinned by creative and critical practice. It is creative because it gives you the opportunity to develop practical skills in the fields of screenwriting, filmmaking (drama and documentary), photography and animation. It is critical because it involves the in-depth study of film history and theory, including the way in which cinema intersects with a range of social and political issues. You will graduate with a degree underpinned by academic rigour, but with the transferable skills needed to pursue a wide variety of careers in the creative industries.

The degree is taught by leading international scholars and practitioners and you will also benefit from access to outstanding library resources and an extensive range of practical equipment and studio space. Extracurricula activities support the curriculum by widening critical and creative horizons. Recent activities on the degree include field trips to the National Science and Media Museum, Tate Britain, and the Manchester Animation Festival. We also have regular group visits to local film screenings.

- Study in the most filmed-in city in the country outside London.

- Our local partners include FACT, one of the leading independent cinema venues in the North West.