Digital Marketing and Philosophy & Ethics

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

PHILOSOPHY & ETHICS

The Philosophy and Ethics course at Hope explores life’s biggest questions and the nature of morality: on what basis do we judge things as good or evil? It challenges you to examine your assumptions, opinions, and worldview. Key questions include: Do we need to believe in God for life to have meaning? What does it mean to be human? Do we have free will, or is life determined?

This philosophy and ethics course uses primary texts by philosophers like Plato, Aquinas, Descartes, Hume, Kant, and Nietzsche. You will learn to analyse and evaluate arguments. Also, you'll enhance your ability to express your ideas clearly. You will learn the basics of philosophy. As you advance, you'll study topics like religion, political philosophy, and applied ethics. You'll also explore modern issues like human personhood, artificial intelligence, ecology, and animal rights.

Studying in Liverpool provides a rich cultural context for exploring the human condition through art, performance, and social life. The course at Liverpool Hope is contemporary and timely, particularly in applied ethics and the study of religion in the modern world.

This philosophy and ethics course gives you the skills to tackle ethical and ideological challenges today. You'll prepare for many jobs that need critical thinking and the ability to handle complex, conflicting ideas.