Digital Marketing and Philosophy & Ethics

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

PHILOSOPHY & ETHICS

Philosophy and Ethics explores the big questions of life and morality: on what basis do we judge things good or evil? It challenges you to examine your assumptions, opinions and worldview. Do we need to believe in God for life to have meaning – or have the arguments for the existence of God broken down? What does it mean to be human? Do we have free will, or is our life completely determined?

Through close attention to the primary texts of philosophers such as Plato, Aquinas, Descartes, Hume, Kant and Nietzsche, our Philosophy and Ethics degree will help you learn to analyse and evaluate arguments, and to compose and communicate your own ideas in a reasoned way. You will have a grounding in the foundational questions of philosophy. As you progress, you will look in depth at philosophy of religion, political philosophy, applied ethics and issues of human personhood, artificial intelligence, ecology and animality.

Liverpool is a great place to study philosophy: the city famously wears its heart on its sleeve, and is home to a rich web of cultures that explore the human condition through humour, art and performance. The Liverpool Hope team has developed a programme that aims to be contemporary and timely, especially in the field of applied ethics. And in a city that has been riven with sectarian strife in its past, the innovative approaches that the team takes to thinking about religion in the modern world are highly topical. 

This degree will help you to develop your professional capacity by equipping you with the intellectual skills and perspectives needed to face the ethical and ideological challenges of the contemporary world. Such skills are essential for careers that require you to grasp with complex and often conflicting ideas across a whole range of professions.