Digital Marketing and Philosophy & Ethics

DIGITAL MARKETING

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world. 

You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results. 

You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

PHILOSOPHY & ETHICS

Are you fascinated by big questions, like what makes something right or wrong, or whether humans truly have free will? Do you wonder what we can really know or believe? Our Philosophy & Ethics course at Liverpool Hope University digs into these mysteries using the work of key thinkers like Plato, Kant, Simone de Beauvoir, Frantz Fanon and Nietzsche, and tackles real-world issues like climate change, AI, animal rights, racism, and feminism. You’ll gain confidence in reading the original work of great philosophers. 

Based at Hope Park in vibrant Liverpool, this course combines lively lectures, small group seminars, and one-on-one tutor time. In Year 1, you’ll build core skills in argument analysis and clear expression, before diving deeper in Years 2 and 3.

You’ll learn through actual experiences such as local field visits to zoos and nature reserves, exploring environmental and animal ethics in a real-world context.  

This isn’t just theoretical, it’s a pathway to becoming a clear-thinking, articulate, ethically aware changemaker. You’ll graduate with a sharp mind ready to tackle modern ethical dilemmas in today’s world.  

Hear a warm welcome from Senior Lecturer Dr Lisa Nahajec.