Digital Marketing and Politics (with Foundation Year)

DIGITAL MARKETING

Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.

Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.

You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.

POLITICS

Politics shapes our lives in many ways. It influences governance, conflict resolution, and our rights. It also impacts our freedoms and access to essential services. This politics course looks at who makes political decisions, how they are made, and their effects on local, national, and global society.

At Liverpool Hope, we connect with politics as it changes in the real world. We tackle current issues like climate change, new technologies, identity politics, Brexit, and the Covid-19 pandemic. Students are encouraged to participate in open debate and discussion, developing a strong awareness of diverse perspectives.

You will explore important political ideas, institutions, and processes. Expert staff will teach you about political research and critical thinking. The course also develops transferable skills to prepare you for a range of careers. Opportunities include work placements and the “Practitioners in Politics” series. In this series, MPs, the Mayor of Liverpool, and the Merseyside Commissioner for Crime and Policing share insights on political careers and essential skills for success.