Digital Marketing and Sport & Physical Education

DIGITAL MARKETING BA (HONS)

*This course is for 2025 entry only

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace.

During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world. The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills.

It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

SPORT & PHYSICAL EDUCATION

Our Sport and Physical Education degree helps you gain in-depth knowledge about the effect of sport, physical education and activity on individuals and society as a whole. The degree will allow you to explore the impact of sport at the individual, team, organisational and wider community level, from grass roots through to the elite sport. You will examine these issues using applied and theoretical approaches to sport psychology, performance and technique, sport analysis, sport management, sociology and history, and coaching science and development.

Studying Sport and Physical Education at Liverpool Hope University gives you a skills-based theoretical, practical and applied experience which is underpinned by a foundation in subject knowledge and research skills. Based on cutting edge research, you will have the opportunity to explore in detail a wide variety of principles and practices in different sports. The degree focuses on core disciplines in the field. These include applied and theoretical approaches to sport psychology, performance and technique, sport analysis, sport management, sociology and history, and coaching science and development.

Within all disciplines you will approach the effect of sport, physical education and activity on individuals and society as a whole, emphasising the ethical issues relating to competition, participation and also the issues relating to health and wellbeing. You will be taught by a team of lecturers who are all experts in their field and widely published academics. You also have full access to the multi-million pound, state-of-the-art Health Science Building and Sports Complex, incorporating a running track, dedicated research space and new teaching laboratories.