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Generative AI Guidance

Liverpool Hope student studying on a laptop

The University has produced some videos to help you understand what Generative AI (GenAI) is and how can it be used in your studies.

A group of students from University of Southampton discuss how they use GenAI, they explore the benefits but also the drawbacks.

Environmental and Ethical Issues

The power and water resources used during the creation and then operation of Generative AI and the impact this has on the environment is an area of concern. There are also social and ethical considerations including the exploitation of human labour to review the content in these tools. The material used by these tools has been scrapped from the internet this therefore contains bias, misrepresentation and marginalization of some groups.

The following resources can help in understanding the issues and considerations you may want to reflected on when planning your use of GenAI.

Artificial intelligence and the Environment: Taking a responsible approach - JISC in September 2024 produced this advice and guidance which looks at both the negative and positive environmental impacts of AI and some thoughts on how to be more responsible when using AI. A follow up titled Artificial Intelligence and the Environment: The Current Landscape (March 2025), provides an update as Generative AI becomes even more integrated into our digital infrastructure. 

Amherst University have produced an informative guide to Responsible Engagement with AI which included a set of questions that help when considering the reasons for using GenAI and the potential costs or harms.

The Sustainability Agency has collated data which presents an overview of the environment impact of GenAI.  The statements below shows impact both in the training and use of GenAI tools.

  • Training AI models produces 626,000 of CO2 which is equivalent to nearly 5X the lifetime emissions of the average car
  • Generating a single image can use as much energy as half a smartphone charge
  • A short conversation of 20-50 questions and answers on ChatGPT uses half a litre of fresh water

You may want to consider using alternatives such as Ecosia a search engine and AI chat tool used by 20 million people worldwide which plants trees and invests in dedicated climate action.