Social Media Influencing BA (Hons)* (with Foundation Year)
UCAS Code: |Duration: 4 years|Full Time|Hope Park
UCAS Campus Code: L46
Accredited|Work placement opportunities|International students can apply|Study Abroad opportunities
About the course
*Single Honours Social Media Influencing is Subject to Approval for 2027
Turn your creativity, ideas and social media skills into a career.
The UK's pioneering BA (Hons) Social Media Influencing degree is designed for the next generation of content creators, influencers, digital storytellers and social media professionals.
If you love creating videos, taking photos, building online communities or coming up with ideas for TikTok, Instagram and YouTube, this course gives you the skills to take your creativity further. You'll learn how to create engaging content while developing your knowledge of social media strategy, digital marketing, branding, audience engagement and analytics.
Based in Liverpool, one of the UK's most creative and culturally vibrant cities, you'll work across a range of social media platforms and emerging digital channels. You'll develop practical skills in video production, photography, storytelling, editing, branding and campaign creation, while exploring how social media, algorithms, trends and online communities influence what people see, share and engage with.
You won't just study social media – you'll create it. Through practical projects, live industry briefs and professional placements, you'll gain real-world experience and build a professional portfolio of content and campaigns before you graduate.
What makes Liverpool Hope different is our focus on ethical influence. You'll explore media law, digital wellbeing, online responsibility and professional standards, helping you understand both the opportunities and responsibilities that come with having an online presence.
Whether you want to become a content creator, influencer, social media manager, digital marketer or entrepreneur, this degree will help you turn your passion for social media into professional skills and career opportunities.
Curriculum overview
*Please note the full curriculum for Single Honours Social Media Influencing will be available soon.
Foundation Year
The Foundation Year is a great opportunity if you have the ability and enthusiasm to study for a degree, but do not yet have the qualifications required to enter directly onto our degree programmes. A significant part of the Foundation Year focuses upon core skills such as academic writing at HE level, becoming an independent learner, structuring academic work, critical thinking, time management and note taking.
Successful completion of the Foundation Year will enable you to progress into the first year (Level C) of your chosen honours degree. Further details can be found here.
Entry requirements
There may be some flexibility for mature students offering non-tariff qualifications and students meeting particular widening participation criteria.
Careers
What can you do with a social media degree? A lot more than becoming an influencer.
Social media and the creator economy are changing the way brands, businesses and organisations communicate with their audiences. This degree gives you the creative, strategic and digital skills to build a career across content creation, influencer marketing, social media, digital marketing and the wider creative industries.
You could become a Content Creator, Influencer, Social Media Manager, Digital Marketing Executive, Influencer Marketing Executive, Creative Strategist, Community Manager, Brand Manager or Talent Manager. You could also work freelance, build your own personal brand, launch a creator business or develop your own digital venture.
Throughout the course, you'll build a professional portfolio and gain practical experience through industry projects, live briefs and placements. You'll develop skills in video and photography, storytelling, editing, social media marketing, audience growth, analytics, campaign management, branding, influencer partnerships and digital entrepreneurship.
Importantly, you don't have to become an influencer to benefit from studying social media influencing. The skills you develop can be used behind the scenes to create campaigns, manage social media accounts, work with creators, grow online communities or develop digital marketing strategies for organisations and brands.
The degree also provides a strong foundation for postgraduate study in areas such as Digital Marketing, Media and Communication, Creative Industries and Marketing Management.
By the time you graduate, you'll have real-world experience, a professional portfolio and the creative and strategic skills to build your future in the digital economy.
Enhancement opportunities
SALA
The Service and Leadership Award (SALA) is offered as an extra-curricular programme involving service-based experiences, development of leadership potential and equipping you for a career in a rapidly changing world. It enhances your degree, it is something which is complimentary but different and which has a distinct ‘value-added’ component. Find out more on our Service and Leadership Award page.
Study Abroad
As part of your degree, you can choose to spend either a semester or a full year of study at one of our partner universities as part of our Study Abroad programme. Find out more on our Study Abroad page.
Tuition fees
The tuition fees for the 2026/27 academic year are £9,790 for full-time undergraduate courses.*
If you are a student from the Isle of Man or the Channel Islands, your tuition fees will also be £9,790.
The tuition fees for the 2027/28 academic year will be £10,050 for full-time undergraduate courses.*
If you are a student from the Isle of Man or the Channel Islands, your tuition fees will also be £10,050
The University reserves the right to increase Home and EU Undergraduate and PGCE tuition fees in line with any inflationary or other increase authorised by the Secretary of State for future years of study.
Home students (UK)
*Tuition fees are subject to inflation-linked increases in line with government policy. Updated fees will be confirmed in line with the maximum fee cap set by the Government or the Office for Students (OfS) for each academic year. This means your fee may increase for each academic year of study, but only up to the maximum amount permitted for that year.
Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.
Scholarships
We have a range of scholarships to help with the cost of your studies. Visit our scholarships page to find out more.
International tuition fees
The International Tuition fees for 2026/27 are £15,225.
The International Tuition fees for 2027/28 are £16,000
Visit our International fees page for more information.
Course combinations
With Foundation year, this degree is only available to study as a Single Honours course.
Course Enquiry
Got a question about the course? Complete the form below and a member of our team will be in touch.