Sport Management BA (Hons)
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UCAS Code: SMO1|Duration: 3 years|Full Time|Hope Park
UCAS Campus Code: L46
Work placement opportunities|International students can apply
About the course
The global sports industry is vibrant and expanding, encompassing sectors such as properties (leagues, teams, athletes), rights (media and marketing rights), mega-events, and content packaging (branding, sponsorship, broadcasting). You will explore these areas in detail on our Sport Management degree.
Sport also plays a key role in government policy, with initiatives designed to boost participation, deliver economic benefits, and attract sport-related tourism. Understanding these strategies is a core part of studying sport management.
Our growing desire for healthier lifestyles and loyalty to sports teams fuels the global sports industry, creating a diverse and dynamic range of career opportunities. This sport management course equips you with the knowledge, skills, and professional insight needed to succeed in this exciting field.
Course structure
You will be taught in lectures, workshops and seminars, and small-group tutorials. You will also take part in a field trip to the University’s outdoor education centre in Snowdonia National Park, Wales.
Assessment and feedback
Your assessments will be varied, and suited to all learning styles. Alongside essays, reports and exams, there will be practical work, presentations, debates and problem-solving activities.
Written feedback will be provided for all assessments. Tutors are also happy to discuss feedback points with students in one-to-one meetings.
Year One
Your first year of study will give you an introduction to the study of sport management. You will be introduced to the business of sport, sport marketing, sport policy, the sociology of sport, coaching and teaching, and sport psychology.
You will be introduced to the underlying principles of business management and marketing, and their relationship with the global business context, and will study such topics as: business management theory and practice, economics, analysing business and marketing environments, and introduction to organisational behaviour.
Year Two
In your second year, you will explore such topics as branding and advertising in sport, sport and the law, events, sport for development, the Olympics, sport economics, globalisation. You will also study coaching and sport psychology. You will have a practical block, where you will study the various aspects of facilities management.
You will be introduced to the dynamic relationship between a variety of business functions and management. This will allow you to consider the operational challenges facing contemporary organisations. You will also explore such topics as enterprise, operations management, finance and human resource management.
Year Three
In your final year, you hone your subject-specific research interests by completing a dissertation in sport. You will also engage in critical analysis of such topics as brand heritage, sponsorship, ethics, digital marketing and online social networks, betting, and retailing. You will also have the opportunity to undertake placement hours, gaining real-world experience in a sport management setting.
You will take on more strategic, global and contemporary perspectives. You will adopt a more strategic lens, through which to consider the nature and scope of business and management in an ever-changing, increasingly global and dynamic context. Among key topics will be strategic management, business sustainability and contemporary business issues.
Entry requirements
| A-Levels | BBC |
|---|---|
| UCAS Tariff Points | 112 UCAS Tariff points must come from a minimum of two A Levels (or equivalent). Additional points can be made up from a range of alternative qualifications. |
| BTEC | DMM |
| Access to HE | 112 Tariff Points |
| IB | 26 points |
| Irish Leaving Certificate | 112 Tariff Points from Higher Level qualifications only |
| Welsh Baccalaureate | This qualification can only be accepted in conjunction with other relevant qualifications |
| T-Levels | Merit |
| Subject Requirements | No specific subject requirements |
International entry requirements
| Specific Country Requirements | Select your country |
|---|---|
| IELTS | 6.0 overall (with reading and writing at 6.0) and no individual score lower than 5.5. We also accept a wide range of International Qualifications. For more information, please visit our English Language Requirementspage. |
Careers
This course is designed to embrace the growth in sport employment in the UK, as a myriad of opportunities have emerged in private, non-profit and government sectors. Indeed, the rapidly growing sport industry and field of sport management is extremely broad, with employment positions available in marketing, sales, and event management. In addition, there is scope for employment in segments of business, from professional sports to recreational facilities and non-profit organisations.
Enhancement opportunities
SALA
The Service and Leadership Award (SALA) is offered as an extra-curricular programme involving service-based experiences, development of leadership potential and equipping you for a career in a rapidly changing world. It enhances your degree, it is something which is complimentary but different and which has a distinct ‘value-added’ component. Find out more on our Service and Leadership Award page.
Study Abroad
As part of your degree, you can choose to spend either a semester or a full year of study at one of our partner universities as part of our Study Abroad programme. Find out more on our Study Abroad page.
Tuition fees
The tuition fees for the 2026/27 academic year are £9,535* for full-time undergraduate courses.
If you are a student from the Isle of Man or the Channel Islands, your tuition fees will also be £9,535*.
The University reserves the right to increase Home and EU Undergraduate and PGCE tuition fees in line with any inflationary or other increase authorised by the Secretary of State for future years of study.
*subject to Council approval.
Scholarships
We have a range of scholarships to help with the cost of your studies. Visit our scholarships page to find out more.
International tuition fees
The International Tuition fees for 2026/27 are £14,500.
Visit our International fees page for more information.