Greening Markets Research Group (GMRG)

The Greening Markets Research Group (www.greeningmarkets.org) explores green market growth and actively assists environmentally conscious organizations. The group is run by Rev Dr Tony Bradley and Dr Curtis Ziniel. It is dedicated to furthering the understanding of how and why businesses, markets and organizations change to become more environmentally conscientious.  Their research examines individual, organizational, and societal influences. They also work to assist like-minded organizations and are eager to share our findings with those who would find them useful. 

Recent GMRG projects and publications (see publications tab) have investigated the role of green business in recent political economy changes in Great Britain (GB); market and political factors affecting the differential development of green business across the GB; and the role of green business and environmental groups in enabling community resilience, and the formation of Mutual Aid Groups, during the Covid-19 pandemic.

GMRG researchers are, currently, engaged in regional and UK national research on 'the role of cooperatives in enabling local community resilience and participation in social and solidarity economies'. This research is in association with the Cooperative College and with help from Cooperatives UK. It is hoped to extend this research internationally once the UK research phase is completed.

• Baxter, K. and Czarnecka, B., 2025. Sharing images of children on social media: British motherhood influencers and the privacy paradox. PloS One, 20(1), e0314472.

• Megheirkouni, M., Baxter, K., Ni, A. and Jing, Y., 2025. Leadership-artificial intelligence interaction for sustainable mega events: rethinking the current and future research and practices. Event Management. https://doi.org/10.3727/152599525X17385344274487

• Ng, A.K.Y., Poo, M.C.P., Wang, T., Becker, A., Lau, Y.Y., Xu, T.Z. and Yang, Z., 2025. Dissecting climate adaptation strategies and planning of ports from different theoretical angles. Transport Economics and Management, 3, pp.46-56.

• Poo, M.C.P., Strain, M., Adebiyi, I. and Qi, B., 2025. COVID-19’s Financial impact on UK football clubs. Encyclopedia, 5(1), 17.

• Qi, B., McCauley, E., Baxter, K., Poo, M.C.P. and Lau, Y.Y., 2025. A manufacturing industry perspective on pandemic-induced supply chain disruptions. Businesses, 5(1), 8.

• Baxter, K., Ghandour, R. and Histon, W., 2024. Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing. International Journal of Internet Marketing and Advertising, 21(1-2), pp.149-179.

• Bradley, T. 2024. From TBLA to QBLA: Interpreting and redesigning business sustainability education through the Business Sustainability Cycle. In: Wall, T., Leal, W., Trevisan, L., and Shore, A. eds. Sustainability in Business Education, Research and Practices. Cham: Springer Nature, pp.255-273.

• Jaworska, S., Stenka, R., and Parlakkaya, E., 2024. Management by keywords: A corpus-based investigation into the discourse of six capitals in best practice integrated reporting. International Journal of Corpus Linguistics, 29(3), pp.331-360.

• Lau, Y.Y., Chen, Q., Poo, M.C.P., Ng, A.K. and Ying, C.C., 2024. Maritime transport resilience: A systematic literature review on the current state of the art, research agenda and future research directions. Ocean & Coastal Management, 251, 107086.

• Lau, Y.Y., Kanrak, M., Poo, M.P. and Yang, Z., 2024. Analysis of the ferry service network in Hong Kong. Island Studies Journal, 19(2). https://doi.org/10.24043/001c.125990

• Parlakkaya, E. and Stenka, R. (2024). Analysing discourse in corporate sustainability reporting: linguistic insights. In Research Handbook on Sustainability Reporting. In: Rimmel, G., Aras, G., Babaukardos, D., Krasodomska, J., Nielsen, C. and Schiemann, F. eds. Research Handbook on Sustainability Reporting. Cheltenham: Edward Elgar, pp.456-473.

• Poo, M.C.P. and Yang, Z., 2024. Optimising the resilience of shipping networks to climate vulnerability. Maritime Policy & Management, 51(1), pp.15-34.

• Poo, M.C.P., Lau, Y.Y., Qi, B. and Pun, C.F.K., 2024. Sustainable ground transportation and the e-commerce revolution: Innovations and challenges at the intersection. Encyclopedia, 4(1), pp.201-214.

• Poo, M.C.P., Lau, Y.Y., Yang, Z., 2024. Vulnerability analysis of cruise shipping in ASEAN countries facing COVID-19 pandemic. Ocean &Coastal Management, 248, 106919.

• Poo, M.C.P., Yang, Z., Lau, Y.Y. and Jarumaneeroj, P., 2024. Assessing the impact of Arctic shipping routes on the global container shipping network’s connectivity. Polar Geography, 47(3), pp.219-239.

• Poo, M.C.P., Zhang, W., Kamalian, L., Wang, T., Lau, Y.Y. and Xu, T.Z., 2024. Resilience of Chinese Ports to Tropical Cyclones: Operational Efficiency and Strategic Importance. Climate, 12(12), 214.

• Ren, Y., Chen, Q., Lau, Y.Y., Dulebenets, M.A., Li, M., Li, B., Ching-Pong Poo, M. and Zhang, P., 2024. An improved migratory birds optimization algorithm for closed-loop supply chain network planning in a fuzzy environment. PloS One, 19(6), e0306294.

• Wang, T., Ding, Z., Poo, M.C.P. and Lau, Y.Y., 2024. Research on port risk assessment based on various meteorological disasters. Urban Science, 8(2), 51.

• Wang, T., Feng, H., Poo, M.C.P. and Lau, Y.Y., 2024. Analysis of the network efficiency of Chinese ports in global shipping under the impacts of typhoons. Sustainability, 16(8), 3190.

• Wishart, G., Poo, M.C.P., Baxter, K. and Lau, Y.Y., 2024. The “Pink Tax” and gender price disparity in personal care. Encyclopedia, 4(3), pp.1279-1285.

• Yaroson, E.V., Baxter, K. and Ni, A.K., 2024. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. In: Rahman, N.A.A., Melewar, T.C., Foroudi P. and Gupta, S. eds. Corporate Branding in Logistics and Transportation. London: Routledge, pp.7-25.

• Yerrabati, S. 2024. Path to achieving SDG 8: do worker remittances reduce vulnerable employment? Journal of Economic Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JES-11-2023-0674

• Bradley, T., Nijhuis, H.G. and Van der Maesen, L.J.G., 2023. The contours of the social quality perspective applied to public health (India), gender (Ukraine), ecological crisis with a comparison to social capital approach (Pakistan), questions of our relationship with nature, and an addendum about a Koala Park in Australia. The International Journal of Social Quality, 13(2), pp.v-xv.

• Dandis, A.O., Al Haj Eid, M., Griffin, D., Robin, R. and Ni, A.K., 2023. Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants. The TQM Journal, 35(8), pp.2526-2546.

• Dandis, A.O., Wallace-Williams, D.M., Ni, A.K., Wright, L.T. and Abu Siam, Y.I., 2023. The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants. The TQM Journal, 35(7), pp.2028-2051.

• Ganeshkumar, C., Singh, N.K., Mor, R.S. and Panghal, A., 2023. Investigating the adoption barriers to industry 4.0 technologies in farmer producer organisations. International Journal of Global Business and Competitiveness, 18(2), pp.162-174.

• Hashmat, F., Bradley, T., Nawaz, A. and Ghalib, A., 2023. Displacement of vulnerable households under climate-related shocks in 2022: The case of the Matiari District in Pakistan. The International Journal of Social Quality, 13(2), pp.44-65.

• Poo, M.C.P., Lau, Y.Y., Chen, Q., 2023. Are virtual laboratories and remote laboratories enhancing the quality of sustainability education during the pandemic? Education Science, 13(11), 1110.

• Poo, M.C.P. and Qi, B., 2023. Review on the applications of AI in laboratory experiments in supply chain management education. 2023 4th International Conference on Computers and Artificial Intelligence Technology (CAIT), 13-15 December 2023, Macau. IEEE, pp.110-114.

• Wang, T., Poo, M.C.P., Ng, A.K.Y, Yang, Z., 2023. Adapting to the impacts posed by climate change: Applying Climate Change Risk Indicator (CCRI) framework in a multi-modal transport system. Sustainability, 15(10), 8190.

• Yerrabati, S. 2023. Does vulnerable employment narrow income inequality? Evidence from developing countries. Journal of Income Distribution. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.25071/1874-6322.40538

• Yerrabati, S., 2023. When does self-employment equalise income? Evidence from developing countries. Journal of Economic Studies, 50(8), pp.1847-1865.

• Baxter, K., Czarnecka, B., Schivinski, B. and Massaro, M.R., 2022. Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK. PLoS One, 17(10), e0273927.

• Bradley, T., 2022. Valuing civil society environmental engagement. In: Cadman, T. and Sarker, T. eds. De Gruyter Handbook of Sustainable Development and Finance. Boston: Walter de Gruyter, pp.349-382.

• Wong, E.Y.C., Ho, D.C.K., So, S. and Poo, M.C.P., 2022. Modelling beverage supply chain product carbon footprint of beverage product. Corporate Social Responsibility and Environmental Management, 29(1), pp.175-188.

• Yerrabati, S., 2022. Corruption and Growth in Developing Countries: Does Self-Employment Matter?. The Journal of Developing Areas, 56(3), pp.131-146.

• Yerrabati, S., 2022. Does vulnerable employment alleviate poverty in developing countries?. Economic Modelling, 116, 106043.

• Yerrabati, S., 2022. Self-employment: a means to reduce poverty in developing countries?. Journal of Economic Studies, 50(2), pp.129-146.

• Bradley, T., Malki, I., Ziniel, C. and Ghalib, A., 2021. The case of the United Kingdom: Mapping localism, resilience, and civic activism in response to the COVID-19 pandemic. The International Journal of Social Quality, 11(1-2), pp.145-175.

• Poo, M.C.P., Yang, Z., Dimitriu, D. and Qu, Z., 2021. An advanced climate resilience indicator framework for airports: A UK case study. Transportation Research Part D: Transport and Environment, 101, 103099.

• Poo, M.C.P., Yang, Z., Dimitriu, D., Qu, Z., Jin, Z. and Feng, X., 2021. Climate Change Risk Indicators (CCRI) for seaports in the United Kingdom. Ocean & Coastal Management, 205, 105580.

• Yang, Z, Poo, M.C.P., Galatioto, F., Dimitriu, D., Qu, Z., Rushton, C., Lee, P.T., Guan, B. and Woodward, N., 2020. Key Green Performance Indicators (KGPIs) for vehicle cleanliness evaluation: A buyer choice. Transportation Research Part D: Transport and Environment, 87, 102505.

• Mrad, M., Farah, M.F. and Haddad, S., 2019. From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management, 26, pp.567-582.

• Poo, M.C.P. and Yip, T.L., 2019. An optimisation model for container inventory management. Annals of Operations Research, 273(1), pp.433-453.

• Ziniel, C. and Bradley, T., 2018. Greening British businesses: SMEs and the new wave of the environmental social movement. The International Journal of Social Quality, 8(2), pp.1-26.

• Bradley, T. and Ziniel, C., 2017. Green governance? Local politics and ethical businesses in Great Britain. Business Ethics, the Environment & Responsibility, 26(1), pp.18-30.

Professional Reports:

How Green is Your Pitch and Patch? An examination of the local market 'greenness' of English Premier League Football Clubs. Funded by Everton Football Club.

Green Markets Mapping Report: measuring green consumer demand across England and Wales.

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