Digital Marketing
UCAS Code: Combined Honours only – see combinations tab|Duration: 3|Full Time|Hope Park
UCAS Campus Code: L46
Work placement opportunities|International students can apply|Study Abroad opportunities
About the course
Digital Marketing is one of the most dynamic and fast-paced fields in business today. Our Digital Marketing degree combines theory with practical examples, ensuring that your learning is both academically rigorous and relevant to the modern digital marketplace.
Throughout the Digital Marketing degree, you will develop essential skills and knowledge. You will explore the digital marketing landscape, marketing research, and the discipline’s role in business success. Ethical considerations in digital marketing are also emphasised. The curriculum covers Social and Digital Marketing, as well as topics such as Artificial Intelligence (AI), content marketing, SEO, and social media optimisation, helping you understand the challenges and opportunities created by technological and cultural changes. Employability skills are a key focus, preparing you for meaningful work after graduation.
You will learn from research-active academics and benefit from masterclasses led by industry professionals. The course examines marketing across a wide range of organisations, from small businesses to global companies, providing a comprehensive foundation for a career in any sector or organisation size.
Course structure
Teaching combines lectures, seminars, and tutorials. Lectures give a wide view of digital marketing. Seminars and tutorials focus on applying what you learn. They involve discussions, individual tasks, and group activities. These sessions also develop employability skills.
Combined honours Digital Marketing students have around 6 teaching hours per week in the first year, reducing to 5 hours in later years. Independent study involves about 15 hours each week. This includes research, reading, guest lectures, industry events, exam revision, assessment prep, and group work.
Accreditation
Liverpool Hope Business School is an accredited member of AACSB International - The Association to Advance Collegiate Schools of Business. For over a century, AACSB Accreditation has been synonymous with the highest standards in business education. Accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education.
Assessment and feedback
You will complete a range of assessments during your studies, including marketing campaign pitches, creation of digital marketing content and collateral, reports, individual academic assignments, multiple-choice tests, group presentations, and written exams. These assessments are designed to develop your knowledge and skills in multiple ways. Providing experience in the key competencies required in the competitive world of digital marketing and business.
Written feedback on coursework will be provided within four working weeks of submission. If you wish to receive feedback on your written exams, you can request this from your tutors once results are released. You are also encouraged to arrange a meeting with your tutor to discuss your feedback in person.
Year One
In your first year, you’ll explore marketing's philosophy and practice. You'll learn how organisations analyse and segment markets to improve performance and build long-term customer relationships. The course will cover various marketing decisions and the impact of a changing environment.
Modules
Introduction to the Marketing World – 30 credits
This module introduces core marketing theories and practices. Lectures will cover the marketing environment, consumer behavior, market analysis, segmentation, and positioning. You will study:
- marketing information systems
- research methods
- product dimensions
- branding
- the product life cycle
- pricing strategies
- the promotional mix, including advertising, PR, direct marketing, and e-marketing.
Topics like marketing channels, ethical marketing, and sustainability will also be discussed. Seminars will apply these concepts to service, not-for-profit, food, digital, and environmental marketing. Tutorials will focus on practical skills to help you prepare for assessments such as presentations and podcasts.
Academic Skills Passport – 30 credits
This module focuses on developing academic skills like writing, referencing, and presentation. It aims to enhance personal, professional, and academic skills, improving your employability. You will learn to use data for decision-making and reflect on your behavior and professional practices.
Year Two
In your second year, you will study the core principles of consumer psychological behaviour and the key strategies of digital marketing.
Consumer Psychological Behaviour - 30 credits
This module explores what drives people’s decisions. You will analyse subconscious influences and cultural impacts to interpret complex consumer insights and connect with audiences effectively. You will apply academic theory to predict and respond to real-world consumer actions.
Digital and Social Media Marketing - 30 credits
This module immerses you in the online marketing environment. You will design, implement, and assess digital campaigns. Topics include creating a digital marketing plan, Digital Integrated Marketing Communications (IMC), social media content creation, SEO, and data interpretation. Learning is assessed through coursework, practical projects, and exams. These assessments build both theoretical knowledge and practical skills for a successful career.
Year Three
Research Methods - 30 credits
This module prepares you for your dissertation or research project. You will study quantitative and qualitative analysis methods. Topics include hypothesis testing, content analysis, and thematic analysis.
Advanced Marketing Trends - 30 credits
This module looks at the future of marketing. You will learn how Artificial Intelligence (AI) changes customer communication and content creation. You will study how Virtual Reality (VR) and Augmented Reality (AR) transform storytelling and product experiences. You will explore Sustainability in Marketing, including ethical practices, the circular economy, and customer expectations.
The module also covers building Digital Brands, using visuals, user-generated content, and creating Experiential Marketing in physical and virtual spaces. Other topics include the growth of influencer marketing and Neuromarketing to connect with audiences emotionally. You will review real-world examples, analyse current industry practices, and develop creative solutions for today’s fast-changing, tech-driven marketing world.
Entry requirements
| A-Levels | BBC |
|---|---|
| UCAS Tariff Points | 112 UCAS Tariff points must come from a minimum of two A Levels (or equivalent). Additional points can be made up from a range of alternative qualifications. |
| BTEC | DMM |
| Access to HE | 112 Tariff Points |
| IB | 26 points |
| Irish Leaving Certificate | 112 Tariff Points from Higher Level qualifications only |
| Welsh Baccalaureate | This qualification can only be accepted in conjunction with other relevant qualifications |
| T-Levels | Merit |
| Subject Requirements | No specific subject requirements |
International entry requirements
| Specific Country Requirements | Select your country |
|---|---|
| IELTS | 6.0 overall (with reading and writing at 6.0) and no individual score lower than 5.5. We also accept a wide range of International Qualifications. For more information, please visit our English Language Requirementspage. |
Careers
Past graduates of our Marketing degree have taken roles such as Digital Marketing and Communications Coordinator, Social Media Officer or Manager, Marketing Assistant, Marketing Manager, Content Producer, Assistant Commercial Product Manager, and Advice Centre Manager.
The Marketing degree is designed for progression to Masters or Doctoral studies. Graduates can apply for full membership of the Chartered Institute of Marketing (CIM) or the Marketing Research Society.
Many other professional bodies also accept Marketing degree holders for advanced qualifications. These include the Chartered Management Institute’s Diploma in Management Consultancy and the Institute of Chartered Secretaries and Administrators’ (ICSA) Postgraduate Certificate in Charity Management.
Enhancement opportunities
Work Placement Opportunities
The Marketing team works very closely with the University’s Business Gateway to source robust and exciting student placement opportunities, along with a wide range of company visits and other events where you come face-to-face with professional practitioners.
SALA
The Service and Leadership Award (SALA) is offered as an extra-curricular programme involving service-based experiences, development of leadership potential and equipping you for a career in a rapidly changing world. It enhances your degree, it is something which is complimentary but different and which has a distinct ‘value-added’ component. Find out more on our Service and Leadership Award page.
Study Abroad
As part of your degree, you can choose to spend either a semester or a full year of study at one of our partner universities as part of our Study Abroad programme. Find out more on our Study Abroad page.
Tuition fees
The tuition fees for the 2026/27 academic year are £9,535* for full-time undergraduate courses.
If you are a student from the Isle of Man or the Channel Islands, your tuition fees will also be £9,535*.
The University reserves the right to increase Home and EU Undergraduate and PGCE tuition fees in line with any inflationary or other increase authorised by the Secretary of State for future years of study.
*subject to Council approval.
Additional costs
On top of tuition fees, you also need to consider the cost of core textbooks, which we estimate to be around £100.
You will also need to consider the cost of your accommodation each year whilst you study at university. Visit our accommodation pages for further details about our Halls of Residence.
Scholarships
We have a range of scholarships to help with the cost of your studies. Visit our scholarships page to find out more.
International tuition fees
The International Tuition fees for 2026/27 are £14,500.
Visit our International fees page for more information.
Course combinations
This course is only available as a Combined Honours degree with the following subjects: